Brand guidelines
The SpotEx.trade logo, colours and typeface, and how to use them. Download what you need, and read the full guidelines before you publish.
Logo
Primary logo
The mark with the wordmark. Use this one wherever it fits, and align it left on a page.
Logo on dark
The same logo with a white wordmark, for dark backgrounds. The mark keeps its blue square.
Vertical logo
The same lockup stacked, for square spaces where the horizontal one would be too small.
The wordmark in these files is drawn as outlines, so it keeps its shape without Goldman installed.
Colours
Spotex Blue
- HEX
- #0075CC
- RGB
- 0, 117, 204
- CMYK
- 84, 51, 0, 0
Soft Black
- HEX
- #1A1A1A
- RGB
- 26, 26, 26
- CMYK
- 73, 67, 65, 78
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Typeface
SpotEx
Aa Bb Cc Dd Ee Ff Gg 0123456789
Usage
Minimum size, for the coloured and single-colour versions alike.
- Horizontal lockup
- 170 px wide
- Vertical lockup
- 100 px
- Logomark
- 15 px
Do
- Use the primary logo, with the blue logomark, wherever possible.
- Keep the logomark together with its S-mark whenever possible.
- Align the horizontal lockup to the left of a page, never to the right.
- Use the logomark on its own only for buttons, profile pictures and icons.
- Keep the mark on its blue square; the single-colour versions in the guidelines are for low-contrast backgrounds only.
- Keep the safe space around the logo clear.
Don’t
- Distort or stretch the logo.
- Change its colours away from the colour guide.
- Add gradients to the logo.
- Separate the parts of the logo.
- Place it on a colour that makes it hard to see.
Full guidelines
The designer’s document: logo lockups, safe space and examples.
Need something that is not here, or permission for a particular use? Contact support.